I had to love the article the other day in the NYT about NBC’s partnership with insurance company Liberty Mutual to develop and produce back-door pilots in the form of sponsored TV movies.
“Branded entertainment efforts were a mainstay of TV in its early days — and of network radio before that. Series were developed jointly [...]
Article in AdAge looking at recent studies on the future of Branded Entertainment. Since it is a reg. req. website here are some highlights:
“The branded-entertainment marketing sector is expected to continue seeing double-digit growth through to 2012 despite a slowing economy, according to PQ Media. By shifting their ad dollars to alternative channels, more marketers [...]
The cool folks over at YPulse also saw the post on the PSFK site and had this to add:
“The old paradigm of clearly labeled and obvious advertising is dying as youth tune out, fast forward or switch screens. I get why the industry is moving in this direction, but I think it’s our responsibility to [...]
Nice little piece on a site about the PSFK conference that looks at two pieces in BusinessWeek (here, here) exploring, first, MTV’s marketing plans in the new media world and then examining the backlash on MySpace and other social sites from users tired of being bombarded with ads or being drawn into what first appears [...]
Good piece in The Hollywood Reporter that you can read here without a THR subscription. Basically, two arguments are being made. One the one hand is Ian Schafer, CEO and founder of the independent marketing agency Deep Focus
“Citing the dramatically steeper rate of adoption for mobile and Internet compared to television and other media, Schafer [...]
