Sure, DVR’s have made it tough on advertisers. When everyone can just fast-forward through that 6-figure spot what’s a brand to do?
Well, TBS thinks it has an answer by one-upping those already annoying “pop-up” ads that litter the lower corners of the screen telling us about other network programming.
According to TVSquad:
“During an episode of Family Guy (video after the jump), Bill Engvall walks out on the screen, much like the Brenda spots for The Closer. The difference is that Bill holds up a remote and actually pauses the episode before heading into his pitch for his show. When he finishes, he unpauses the show, which runs for two more seconds before going to the regular commercial break.”
You can check it out for yourself:
[youtube=http://www.youtube.com/watch?v=2vUtfG9Bkec]
At some point people will either turn completely to ad-free pirated content or TV shows will devolve into a hyperkinetic series of brief moments of original content surrounded by a constant stream of brand messages, animations and loud noises.
Yay!
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Tags: Bill Engvall, Brenda, commercials, dvr, fail, Family Guy, Kyra Sedgwick, tbs, Television, The Closer, tivo
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June 6, 2008 4:42 pm | 
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According to the TVSquad:
“Mark Burnett has a new unscripted project, greenlighted by CBS, called Jingles. It’s a competition show in which contestants have to create tunes for products, commercial jingles.”
Yes, my friends, you read that right. The best part is that there will be actual commercials between the gameshow segments, which, one imagines, will be little more than longer commercials.
This is one of those ideas that makes me so sad deep down inside. Sad because it is kind of a brilliant idea. Sad because people will probably love it. Sad because we are living in a time when people will clamour for the chance to “show the world” just how they can shill with the best of them.
In yet another sign that the major networks are is deep doo-doo and just don’t get it, AdFreak (via NYT) is reporting:
“ABC and Cox Communications are developing an on-demand service that would let viewers watch the network’s shows whenever they want, but also disable their ability to skip commercials.”
Of course, there is already a widely used technology called, um, TiVo, that lets people watch whatever/whenever AND skip the commercials (or anything else they choose).
But should that stop ABC from offering their customers completely crippled and out-dated technology that doesn’t give them what they want? Hell no!
Sweet plan, ABC.
NewTeeVee has the inside scoop on the Association of National Advertisers and Forrester Research study on TV advertising:
“Of all the new formats the industry is eyeing, 65 percent of advertisers surveyed were looking to try ads in online shows, compared with ads embedded in VOD (55 percent), interactive television ads (43 percent) and ads within the set-top box menu (32 percent). And 87 percent of the same group said they intend to spend more on web advertising in 2008, which can only be good news for new media. For producers looking for sponsors, 87 percent of advertisers believe branded entertainment — from sponsor shout-outs to product placement — will play a stronger role.”
You can read the whole report here.
This is just more good news for those of us in the business of developing original content for the web. As more brands see the opportunities/cost ratio lay waste to the current TV model we’re going to be hearing a lot more on this topic.
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