So, MyDamnChannel had a little news a few weeks back with the launch of two new web-series, the soap-spoof “Horrible People” and the hiphop cooking show “Cooking with Coolio.” I thought I’d head over to the site and see how things were going.
I gotta say, it doesn’t look like things are going all that well. [...]
So, I had an interesting comment regarding my Girls Rule the Web post in which the question is raised:
“So, my question is, and I don’t think the article answered it, while young women are making a heck of a lot of “noise” is the proportion of quality content from them greater than, less than or [...]
The New York Times has a long and informative article challenging the common assumption that creating web-content is a male-driven world.
“Research shows that among the youngest Internet users, the primary creators of Web content (blogs, graphics, photographs, Web sites) are not misfits resembling the Lone Gunmen of “The X Files.” On the contrary, the cyberpioneers [...]
Tilzy has a nice look at the Suave/Sprint co-sponsored website In The Motherhood:
“Web video, which was once relegated to merely uploading footage of Junior’s school play onto YouTube, is now a viable form of entertainment by moms, for moms. Maybe it sounds a little dippy, but, believe me In the MotherHood, which is a branded [...]
Article in AdAge looking at recent studies on the future of Branded Entertainment. Since it is a reg. req. website here are some highlights:
“The branded-entertainment marketing sector is expected to continue seeing double-digit growth through to 2012 despite a slowing economy, according to PQ Media. By shifting their ad dollars to alternative channels, more marketers [...]
Nice little piece on a site about the PSFK conference that looks at two pieces in BusinessWeek (here, here) exploring, first, MTV’s marketing plans in the new media world and then examining the backlash on MySpace and other social sites from users tired of being bombarded with ads or being drawn into what first appears [...]
Three new programs up at MyDamnChannel, all of which are reviewed (and can be previewed) on the excellent web content site, Tilzy
I won’t go into full review mode, but I was sad to see how much of it looked like weak parody instead actually trying to make something that substantially stood on its own merits. [...]
Good piece in The Hollywood Reporter that you can read here without a THR subscription. Basically, two arguments are being made. One the one hand is Ian Schafer, CEO and founder of the independent marketing agency Deep Focus
“Citing the dramatically steeper rate of adoption for mobile and Internet compared to television and other media, Schafer [...]
Via Tilzy, a great blog about original web video that everyone should put on their list, is a recap of what can be found at the latest, greatest, comedy web site, Independent Comedy Network.
I’m not going to bother giving my review of their current content - plenty of others have. Instead, I think it is [...]
