I’m SO Into ARGs

For my money, ARGs as a way to deliver compelling storytelling and solid marketing seems like a slam-dunk, with the obvious caveat that they are incredibly complex and challenging to design and implement.

For now, I’m just going to keep pointing out posts of interest.  In this case, the world-trotting Cory Doctorow has super kindly posted his notes from a talk given by one of the main ARG inovators, Elan Lee.

The notes are rough but there are some super cool nuggets:

"ARG: Edoc (Push)

	* A clothing company

	* Good looking clothes, every item has a secret (Edoc is CODE backwards)

	* Find secret by folding, infrared light, washing, etc

	* If you solve the shirt, you go to the website and a movie plays

	* One movie/shirt

	* The movies piece together a murder mystery, told exclusively through
	clothing

	* Started by designing an online story, but delivered the story offline by
	pushing it out through clothes

	* People who wear the shirts have a connection with each other

	* When they pass in the street, they have a story to discuss"

So cool.