Posts Tagged ‘distribution’

March 4, 2008

Web Video Might Not Be a Fad

eMarketer has some new predictions about the growth in online video and the numbers look good.  You can check them all out on their site.
What I found far more intriguing were some comments about the move away from getting viewers to come to your site and, instead, delivering the content to viewers wherever they are.
“All [...]

March 3, 2008

Nine Inch Nails Gives it Away

Nine Inch Nails is following in the footsteps of a growing number of bands that have left the traditional world of labels and is self-distributing their own work.
In addition, they are offering fans the chance to download their basic album in for free, without any DRM.   As PaidContent points out, though, that’s just the beginning:
” [...]

February 27, 2008

The End of Networks

It’s exciting to see really big names in the media world coming out and saying something I’ve been talking about for a while - that the Age of the Networks is drawing to a close.
“Warner Bros. TV’s president said the studios will bypass broadcast networks next decade using broadband and cellular. “We will go directly [...]

February 19, 2008

2008 - The Year of the Podcast?

Emarketer has some new data on Podcast subscribers.  Turns out that not only are the number of subscribers growing but they cover quite a wide demographic.
“They don’t all listen to the same programs, they don’t all use iPods, and they don’t all come from the same background.
They are podcast users, and they defy clear-cut connections [...]

February 14, 2008

An argument for Podcasting

I think I mentioned podcasting in an earlier post.  I believe podcasting will be key to the development and survival of webisodics.  Instead of telling you why, I draw your attention to the thoughts of AskANinja, one of the early web-video success stories (as found on Mashable)
“Note to producers, please, please, please, only use these [...]

February 7, 2008

What I’m reading

I’m making my way through Seth Godin’s 2000 piece “Unleasing the Ideavirus” which you can download for free from the site.  Nothing really ground-breaking - it is eight years old now - but a good recap of how thinking about marketing (and therefore distribution) is evolving and changing.
It’s a bit too “Tipping Point” for my [...]

February 7, 2008

Mass Syndication

Some commentary from Mashable about NextNewNetworks deciding to syndicate to MySpaceTV.  More and more content distributors are realizing the need to actually use the internet for what it is designed for - mass distribution and copying - instead of trying to force it into old models of media behavior.
The big question is, if all the [...]

February 6, 2008

Hey look! Another web comedy site!

Via Tilzy, a great blog about original web video that everyone should put on their list, is a recap of what can be found at the latest, greatest, comedy web site, Independent Comedy Network.
I’m not going to bother giving my review of their current content - plenty of others have.  Instead, I think it is [...]