The Lost Ring Gathers Steam

The press around the Olympics/McDonalds sponsored ARG, The Lost Ring, continues to grow.  The NYT actually has McDonalds on record admitting to their involvement.

“I think finding out that it was McDonald’s was kind of a big shock for everyone,” said Geoff May, a player in Ontario who founded a Web site (olympics.wikibruce.com) on the game. “Obviously it’s McDonald’s, and not everyone likes them,” he said. “Personally, I don’t mind as long as we don’t get products forced down our throat. If we’re getting McDonald’s meals sold by characters, it’s going to be hard to suspend our disbelief.”

Over on CNet, they poked around and discovered that players are starting to get involved:

“It turns out that up in Kitchener, Ontario, a bunch of players spent some time over the last few days taking part training for the “lost” sport of Olympia, the human labyrinth, McGonigal told me Tuesday morning. Of course, the overarching story line of The Lost Ring is to discover the great lost sport of the Olympics.”

I’m still not ready to go search for the lost ring myself, but I think it is fun to read about and follow.