May 8, 2008
Gawker Sounds Off Against Advertainment, Almost Sounds Relevant
Gawker, the once-mighty snark-blog of NYC that has been steadily losing its identity over the past few years, has post about MTV’s ad pitch at the upfronts:
“The network is also trying to sell sponsors on its “podbusting” techniques—i.e., making commercials that are like mini-shows in themselves. The theory, of course, is that making ads more [...]