NBC Streams US Open Online – Cable Co’s Should Be Scared

Please don’t tell my boss, but I currently have NBC’s live stream of the final round of the USGA Open playing in a corner of my monitor.  Not only is the picture clear and steady but I have quick access to every stat I could imagine.

This should scare the bejesus  out of the cable companies like Time Warner and Comcast.  If NBC can stream live coverage of a major sporting event right to my desktop (which could easily be plugged into my TV) I find myself asking, once again, what the hell do we all need a cable company for these days?

The cable company, much like the major record labels, are quickly becoming unnecessary middlemen who will fight tooth and nail to hold onto their increasingly untenable position due to the wealth created by standing between a provider and a viewer.