The CW Wants to Make it All Harder

First, the CW tried to salvage their rating for Gossip Girl by not running the episodes on their website.  As far as I can tell, this was not successful.

Now, CW has a whole new plan to get people to not watch their channel or their website:

“As part of its upfront negotiations, the CW is offering advertisers a chance to attach commercials to a series of up to two-minute-long video clips that will tell a story around one of its teen stars. The catch: To see the entire tale, viewers must watch the first clip on TV, the next one online and then tune back in to TV to see the end.”

That’s a sweet idea – make it even more difficult for viewers to watch what one can only assume will be mediocre content at best.

Their have been rumblings that the CW’s days are numbered.  This ain’t gonna help.

(via AdAge)

Photo Credit: Giovani Rufino

PopWaffle is Gossip Powered by Crayons

Thanks to Tilzy for highlighting the work of PopWaffle because it’s really charming.

The semi-regular videos are a combination of crayon drawings and stop-motion animation used to deliver recent pop culture news and events with a bit commentary thrown in for good measure.  Here’s the latest episode:

[youtube=http://www.youtube.com/watch?v=cXKrKBg0pxA&hl=en]

And here is a very clever “interview” with the creator:

[youtube=http://www.youtube.com/watch?v=297UPoLC2SY]

Good stuff!