J&J Baby Cartoon link

I know, you were waiting desperately for the link to the J&J advertainments. Well, you can check one out right now via NewTeeVee

Now, they picked the story up from The Wall Street Journal (reg. req.) where I assume they also got the embed link for the video

My question, aside from why anyone would ever want to watch these insipid animated pieces, is why the entire thing is first tagged with a Wall Street Journal plug. Basically, WSJ is advertising on an advertisement. No, it’s not a first, but it is worth noting.

UPDATE: Holy crap.  I actually watched the video.  Mariska Hargitay isn’t the voice of the mom, she’s the voice of the baby!  Beyond disturbing.

Johnson & Johnson give web vid to moms

Over on the SmartBrief site they have a press release from Johnson&Johnson touting their new web efforts that are centered around an animated collections of “advertainments” (their word!)

“As a key part of this effort, JOHNSON’S(R) is introducing for the first time, a series of online animated shorts to promote its iconic brand: JOHNSON’S(R) BABY LOTION. Featuring the voice of Emmy(R) award-winning actress and new mom Mariska Hargitay (NBC’s “Law & Order: SVU”) as the voice of the baby, the three “advertainment” shorts will run on www.touchingbond.com, commencing Wednesday, February 13, 2008, along with other advertising distribution platforms.”

Be still my beating heart.