The Hollywood Reporter has a few words from quarterlife co-creator Marshall Herskovitz following his show’s miserable performance the other night on NBC:
“It never should have been a network show. It’s too specific,” Herskovitz told the group at HBS’ Entertainment & Media conference, adding, “It will probably end up on cable.”
Right. Too specific. A show about a group of 20-somethings living in a major metropolitan center is way too specific for network television.
The Hollywood Reporter, in a downright flood of net-related news today, reports that Ripe Digital has signed a deal to distribute a bunch of original series. (too bad they have allowed there to be an auto-play when you hit the link…bad form THR)
“The first series will be “Model Dating: Hawaii,” with comedian Jamie Kennedy on board as host. Debuting today, the ad-supported series will feature models dating viewers who write in to the show. Aaron and Peters also are in development on two other series for Ripe: “Are You In?” an “all-viewer-controlled online reality game show,” and “The One,” an interactive competition that looks for the next “it girl.”
I’m afraid there is a big trend out there with content providers who think the net is going to be the place to put all their second-tier (or worse) programming with the idea that, hey, it’s short so nobody really cares. This might work for a moment but it will never build any kind of valuable properties for anyone. It might make the site itself popular for a second or two, but that only lasts as long it takes to click away.
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February 28, 2008 4:22 pm | 
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