Tech-news leader, the NYT is reporting that XBOX is partnering with Hollywood producer/manager Peter Safran (reps P Diddy among others) to create a series of short-form scripted entertainment exclusively for the XBOX:
“In an interview at his office in Los Angeles last week, Mr. Safran said his first round of programs would all be scripted, as [...]
TechDirt sounds off on Hollywood’s ongoing inability to create a customer-friendly distribution system:
“And the reasons they’ve flopped are frankly pretty obvious: high prices, restrictive DRM, and no easy way to move videos to the device of your choice. I won’t re-hash those arguments, but I think it’s interesting to compare the anemic development of the [...]
The Hollywood Reporter is, um, reporting that MySpaceTV is launching another original series (after “Roommates”, “Prom Queen” and “quaterlife” 
called “Special Delivery.”
It’s a reality/hidden camera show that is being sponsored by Frito-Lay:
“The series initially will be sponsored by Frito-Lay/Cheetos, which will be featured in an episode around April 1 and will lend its branding to [...]
There is a must-read article in the Economist about the ongoing struggle between Hollywood and the Internet. Here’s how it starts:
“TO SEE what the future of film distribution might look like, go to a website called ZML.com. It offers 1,700 films for download to personal computers, iPods or other hand-held devices, or to [...]
Good piece in The Hollywood Reporter that you can read here without a THR subscription. Basically, two arguments are being made. One the one hand is Ian Schafer, CEO and founder of the independent marketing agency Deep Focus
“Citing the dramatically steeper rate of adoption for mobile and Internet compared to television and other media, Schafer [...]
