The Motrin Mess, Twitter and FAIL

The blogs are all afire over this internet ad posted by the makers of Motrin:

[vodpod id=ExternalVideo.747861&w=425&h=350&fv=%26rel%3D0%26border%3D0%26]

The first wave of revolt seems to have been largely driven by users of Twitter – you can view a real-time stream of comments here.

If you ever wanted to cite an example of how the internet has shifted the power away from the advertiser look no further.  Not only has Motrin been pounded by everyone for making a stupid and potentially insulting ad, but it all happened literally within hours of the video being posted.

Sure, Motrin immediately took the ad off their site but as well all know, once you post something online there really is no way to get it back – it’s like trying to stir the cream out of your coffee.  Not gonna happen.

That means that all the bad press about Motrin will remain online as will everyone’s ability to go check out the offending ad – whether Motrin likes it or not.
And check out this sampling from around the web:

• “Motrin moms,” a-Twitter over ad, take on Big Pharma–And win
• Flash flood: Mom bloggers and Motrin
• Social Media Storm Erupts as Motrin Brand Campaign implodes, needs to be run by someone who knows the Brand well and Social Media, well
• More Outrage as #MotrinMoms Reaches #2 On Twitter
• Motrin learns about Twitter
• The Motrin Moms Backlash by the Numbers
• Motrin Bows to Social Media Pressure From Moms – Removes Controversial Ad
• Motrin Faces Twitter Headache Over New Video Campaign
• Motrin MANIA!

• Motrin Bows to Social Media Pressure From Moms – Removes Controversial Ad
• Motrin Faces Twitter Headache Over New Video Campaign
• Motrin MANIA!