A Final HoneyShed Post

Well, thanks to my steady blogging on HoneyShed, the failed Publicis “Home Shopping Network” for, um, I guess young people, I was interviewed for an article in OMMA:

And now on to the big question: Will the mortgage-free members of the Net Generation make HoneyShed the next big thing – or the next big flop? omma invited David Title, director of new media at Crossroads Films, and Heidi Skinner, director of emerging media at Critical Mass, which happens to count qvc, the granddaddy of home shopping, as a client, to enter the hive and share their thoughts. We also sought the opinions of perhaps the ultimate authority – a 19-year-old college student and avid online shopper named Amanda, who hails from New York and attends school in Boston.

OMMA: Does HoneyShed succeed in – as it says on the site – “reinventing shopping for the digital generation”?

Title: I guess we’ll see. It certainly looks really pretty and seems to function, which is nice because with a lot of launches things don’t work…. but it is so light on content right now that it still feels like a beta site.

Skinner: I appreciate a lot of the improvements made since it was in beta, and how can you not love some of the best practices they employed around social media and sharing? But really those types of pieces of content are so niche, and shoppers are ultimately still looking for that Amazon-like experience – some additional content that speaks to you and how you want to use specific products. That’s something that could be layered on.

Read the whole thing here.

My Interview with Ben and Steve from GrooveShark

Today I had the pleasure of skyping with Ben and Steve, two of the guys behind GrooveShark, a new (still in beta) site that has some interesting ideas about p2p music sharing, sales and discovery.

In this interview we get a nice overview of the GrooveShark business, a look inside their corporate culture and then chat about pirates and labels and the future of music as we know it… kinda.

Interview with Ben and Steve from GrooveShark

My Interview with Josh and Zane from AmieStreet

Today I had the great pleasure of chatting with Josh and Zane, two of the guys behind AmieStreet, a really cool music sales and discovery site that was recently in the news thanks to being the only place selling Ashley Alexandra Dupre’s red hot single.

In this interview we discuss the idea behind AmieStreet’s unique pricing scheme, the effect of the Dupre-bump (pun intended, sorry), Billy Bragg’s OpEd, the proposed ISP tax and so much more.

Interview with Josh and Zane from AmieStreet

My Interview with Matt Mason

It is my great pleasure to present my interview with Matt Mason, the author of The Pirates Dilemma: How Youth Culture is Reinventing Capitalism.

I think Frans Johansson, author of The Medici Eeffect, gave the best one-liner on the book: “Through a tornado of hip-hop beats and remarkable stories, Matt Mason takes us on a riveting journey to the heart of innovation. In this explosive book, he shows us that companies face a stark choice: Will you allow yourself to be gutted by a pirate or will you actually become one?”

In this interview Matt and I discuss how the book’s been received, the future of the music industry and some exciting news about Matt’s upcoming projects.

Interview with Matt Mason

Matt’s Blog

Buy Matt’s Book