Cute Girl In T-Shirt Will Shill For Dollars

TechCrunch pointed me to GirlInYourShirt, a site that offers up the promotional services on one cute young woman who, for $75, will spend the day in your company t-shirt, posting vlogs, blogs and tweets all about you and your services.

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Is this the next wave of DIY PR?  Perhaps.  I guess the question is whether or not she has that much of an audience to begin with.  If not, it is unlikely to get much interest from promoters around the globe.