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Posts tagged: kidzui

A Closer Look at KidZui

Yesterday, I posted about a new kids video filtering service called KidZui.

Today ArsTechnica takes a closer look and has some real concerns:

“The downside: your children are the captive audience, and one company controls what they see. The result: the ability to monetize that relationship appears to be be too tempting to pass up. Unlike other kid-centric services like Webkinz, KidZui doesn’t have a demarcated section for ads, meaning that when children think they’re simply surfing for information, they’re being told what to look at. At a time where it’s more important than ever to teach how to look at information critically, KidZui blurs the lines in very disturbing ways. ”

It seems to me that if you are going to offer a subscription service it would be ad-free.  There is a lot of discussion about how to use ads to support kids vids and sites.  The truth is that advertisers are all over children’s TV so there is no reason to think the same won’t happen online.

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categories Uncategorized | admin | datetime March 20, 2008 4:06 pm | comments Comments (1)

What’s Worth Paying for Online?

Since its inception, there has been a general sense that the internet was a free zone.  A few sites have had some success with subscription models but for the most part people expect to get their info for free when it comes to online.

That begs the question, just what will people pay for online?  One area that shows some true potential is in services geared toward parents.  One such site is discussed on CNet:

“KidZui, a subscription-based browser that will cost parents $9.95 a month or $99.95 a year, offers a cordoned-off Internet for kids that features hundreds of thousands of reviewed sites, images and video for kids age 3 to 12. KidZui (pronounced kid-ZOO-ee) plans to open its service Wednesday after roughly three years of development. ”

The combination of curation and trustworthiness is really smart.  While most folks are willing to take a risk when surfing, they don’t feel the same way about their kids.  As long as this service delivers what it promises, it seems well worth the cost.

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categories Uncategorized | admin | datetime March 19, 2008 6:04 pm | comments Comments (0)

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