Ever since Pop17 broke the news that YouTube was going to be getting in on the Livecasting business, there’s been lots of talk about what might happen to the existing players (justin.tv, mogulus, ustream, etc).
Valleywag has a few responses from those players and they certainly put up a brave front. The general consensus is that if/when YouTube makes their move, they’re going to take over the marketplace much like they have for UGC video in general.
My question is, does Livecasting really matter? We’ve just spent the past few years falling in love with TiVo and DVR’s that mean we never have to put up with pre-determined schedules. So why does anyone think that people are suddenly going to flock to livecasts online? We already have all sorts of live video conferencing but Livecasting is about one-way video, not chat.
I can see why folks might “tune in” for live sports events (like what g0211.com is doing) but not for the sorts of things we are already recording off the TV.
Wow, this is my second post today about Livecasting. Mashable has a look at extreme sports site GO211 and their live-streaming embeddable player that is currently showing live coverage of a snowboarding event in Nippon.
Although the player is nothing to write home about in terms of resolution it is watchable and, considering the fact that it’s coming out of Japan and I am watching it at my desk in NYC with no special effort, I’m impressed.
Live coverage of sports and news is something that TV still does a lot better than the net but this is definitely a big sign of things to come and should be giving ABC’s Wide World of Sports a big wake up call.
I’ve really been enjoying the first week of Sarah Meyer’s daily web show Pop17. Yesterday’s episode was a nice fast look at what’s going on in Livecasting, a pretty amazing technology whose ramifications are just peaking over the horizon. Sites like Justin.TV and, more recently Mogulus, have begun to make some noise.
Sarah actually breaks the news that UGC giant YouTube has plans to add Livecasting sometime this year. Considering their market share that could be the proverbial tipping point.
Check out Sarah’s show if this is all new to you or just to get up to speed.
Then check out Sarah herself doing some lifecasting of her own today at 3pm. Head over to Pop17.com/live to check it out.