AT&T’s Blue Room – Too Subtle?

I was taken by a post on Adverganza about a site run by AT&T called The Blue Room that features interviews with very big names in music like Madonna and Mariah Carey (ok, I said big, not cool). There is no way to know how many views the site is getting (that I know of) but I certainly haven’t been hearing anything about it…

The videos are syndicated to YouTube but as Adverganza points out:

“…it’s surprising how little play they get on YouTube. It’s not as though the interviews are that fabulous, but as one example, a Mariah Carey video put up a week ago has less than 400 views. I’m not sitting on pins and needles waiting to hear about her creative inspiration, but I was under the impression a few other people were.”

Here’s the question: Are people just not all that interested in yet another interview with these people or is it that AT&T has simple not done enough to promote their promotion.  Promoting a promotion raises all sorts of issues – like what the hell is the point of a promo if you need to advertize it…

Mariah Carrey and the Paps Open Door for Competition

This is pretty silly but it got me thinking.  According to that bastion of reliability, TMZ:

“Mimi’s been unofficially placed on a paparazzi blacklist after breaking unwritten fame game rules at a CD signing event last week. After Mariah showed up two hours late (bad), sprinted down the red carpet (even badder), and wore sunglasses on the red carpet (huge no-no), paparazzi nation decided to unofficially boycott the singer — that means no pictures, no coverage, no love. Surely, she will plummet into obscurity.”

First, I love that the paps think stars owe them a certain level of cooperation – unless they’re just a drug-addled, drunken mess, in which case they can behave any way they please and the paps will be there en masse.

Second, I think this is a fantastic opportunity for all those average Joes and Janes to cash in – go get pictures and video of Mariah!  Do it now!  The paps might not care about her but the American public will not be denied!  With the paps blacklisting Mariah there will be almost no competition and a higher-than-ever demand.

If the paps blacklist a few more stars they might just put themselves completely out of business.