I was taken by a post on Adverganza about a site run by AT&T called The Blue Room that features interviews with very big names in music like Madonna and Mariah Carey (ok, I said big, not cool). There is no way to know how many views the site is getting (that I know of) [...]
There’s been lots of talk about the return of live, in-show ads in a number of talk shows including Conan O’Brien, Jay Leno and Ellen Degeneres and now networks like NBC are making it clear that their new slate of webisodes will include a new degree of product integration beyond just simple brand placement.
What will [...]
Most likely due to the fact that my facial skincare regiment consists of a bar of soap in the shower, it probably isn’t surprising that I’d missed the Olay for You website that seems to have struck a cord with their customers.
According to AdAge the site, “attracted more than a million visitors since January, 80% [...]
So, I was watching Current TV last night - yes, I’m the one - and caught this “pod” about a loosely associated group of graffiti artists who call themselves the DotMasters.
If you watch the video you won’t get what’s cool until about halfway through. The art itself is pretty Bansky-esque (not that there’s anything wrong [...]
I’m a little late getting to this but I just recently discovered Scott Monty’s Social Media Martketing Blog. In it, he has a great overview of what sounds like it was a really fun and informative SXSWi panel:
“I just sat in on a panel called “The Suxorz - the Worst of the Worst in Social [...]
I’m so baffled as to who is telling companies like Universal what to do when it comes to creating compelling online marketing aimed at young people. Case-in-point is the latest effort from Universal in support of their upcoming release, “Forgetting Sarah Marshall,” which includes a faux blog and videos. As ReelPop so aptly points out:
“I’m not sure I understand the objective [...]
Earlier today I mentioned a new ARG making the rounds. In that post, I mistakenly attributed that game to a company and was pretty quickly corrected by a reader (this alone is pretty interesting, since I don’t actually have many readers - so this person must have found me due to searching for links connected [...]
WillVideoForFood has posted a viral video cheat sheet. I’m not sure he’s really talking about “viral” video but about how brands can create a distribute video online. I like #3:
“Step 3: Let go. Your marketing message is critical to you, but if your content is driven by an advertising objective it’s at risk of being [...]
For everyone out there still not sure exactly how viral marketing works, PandemicLabs has put together a wonderful primer. Highly recommended reading:
“This report is the first in a series which will discuss topics such as:
The Differences Between Viral Marketing and Traditional Marketing
How Not To Use Viral Marketing
The Power of an Engaged Consumer”
LINK TO PDF
Post on MediaWeek looks at a new research study conducted by comScore and the Havas Media-owned digital agency Media Contacts.
“During a keynote address delivered on Wednesday in New York, Media Contacts’ vp, U.S. director of research & insights Jarvis Mak, said that the most active segment of Internet users still accounts for the vast majority [...]
