A new website currently in beta, Watchitoo is a web video site with a twist:
What makes Watchitoo stand out is the synchronized experience. Users watch media and each other, via webcams, at the same time in one browser-based interface. They also can share control of the screen, rather than being restricted to one presenter controlling the content as with a webinar/demo situation. LINK
Now, it seems like the site is focused on groups watching various types of pro content together, like a LOST viewing party in cyberspace but I think they are missing the best market for a service of this kind. Families and friends sharing home movies.
Think about it for a minute. You just shot a video of you son taking his first steps. In minutes you can have it uploaded to Watchitoo, send the link to your son’s grandparents who can jump online and then all of you can watch the video together and enjoy eachothers reactions to the video in realtime.
If this doesn’t sound like a big deal, go ask for a beta invite and try it for yourself.
I witnessed a demo of a very similar website about 18 months ago using the basic scenario I just proposed and an entire hall full of jaded webheads “ooooh”d in unison.
Good article from WSJ about a number of niche web-video content production companies that are succeeding even in this economic downturn:
Several start-up Web sites such as SB Nation, Seeking Alpha Ltd. and HealthCentral Network Inc., which create and aggregate content about topics like sports, business and health, are recording sharp gains in visitors and — in many cases — revenue. They are outpacing other sites on similar topics through business models that allow them to create niche content with little financial investment. Many also are landing distribution partnerships with big media brands eager for cheap content during the recession.
There seems to be two keys to the success of these companies. The first is that they each target a specific and, perhaps, underserved, niche that many larger distributors would also like to serve. Also, because these are new companied devised and created in the digital age – as opposed to the myriad old media companies currently struggling – they have found much more low-cost business models that allow them to make a profit even with relatively little revenue.
The digital age is one that will be marked by a growth of smaller, independent producers but it will also have to rely on bigger players to get that content to as many eyes as possible.
In a rare sign of government siding with users instead of big media, the UK has indicated that it will not be policing ISPs and their users in what has been called a “three-strikes-and-your-out” policy:
There had been mounting speculation about government legislation on the issue as the music industry steps up its fight against the pirates. Other countries, such as France, have supported tough action on file-sharers, who the industry claims cost them dear. But Mr Lammy said legislation would be too complex. “We can’t have a system where we’re talking about arresting teenagers in their bedrooms,” he told The Times newspaper.
One hopes that other countries take notice and think long and hard before taking on “pirates” in an attempt to save a misguided and floundering music industry.
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