I’ve heard that blog posts with lists tend to do really well so I thought I’d try one out. I’ll let you know if the rumors are true.
According to Variety:
“[Caron] Daly and Madison Road will launch in July “The Really Big Internet Show,” a daily five-minute webcast that will feature the day’s most talked-about original [...]
Gawker, the once-mighty snark-blog of NYC that has been steadily losing its identity over the past few years, has post about MTV’s ad pitch at the upfronts:
“The network is also trying to sell sponsors on its “podbusting” techniques—i.e., making commercials that are like mini-shows in themselves. The theory, of course, is that making ads more [...]
The nice folks over at Wired asked the guys behind MTV sketch show (and one-time web-wonders) Human Giant to pick out the next great web sensations.
Their list was pretty much a mix of fairly well-established comedy folk who have gone to the web as a way to put out work that nobody in the film [...]
Well, they’re not actually going back to embracing their original short-form bedrock, the music video, but MTV has announced a small slate of short-form programming that will be distributed across a variety of platforms.
According to the Hollywood Reporter:
“Brian Graden, president of entertainment at MTV Networks Music Group, said the slate is part of the network’s [...]
Dove has been having a lot of success lately with their campaigns, many of which have taken good advantage of the internet.
Now Dove is teaming up with MTV and Alicia Keys to present another in a growing trend of “Micro-Series” - fully realized episodic content shown during the commercial breaks of full-sized shows. In this [...]
NewTeeVee, among plenty of others, has noted that last night’s network TV premier (yes, it had already aired on MTV and MySpace) of perhaps the most over-hyped, under-loved web series so far, quarterlife.
“In a development that could kill the network dreams of other fledgling web series, quarterlife’s premiere on NBC last night bombed. TV [...]
ValleyWag is reporting:
“CollegeHumor and MTV plan to launch a TV show together. In the finished pilot, the Tumblr-popular Jake Hurwitz and Amir Blumenfeld host, rolling clips between skits like the one in the clip below. Sam Reich plays College Humor cofounder Ricky Van Veen. Word has it CollegeHumor insisted on getting online distribution rights and [...]
Reuters is reporting that the MySpace webisodic quarterlife that was purchased by NBC will also be shown on MTV.
“Silverman and DiSanto said the unusual promotion signals the TV industry is changing, and that competitors can work together when it benefits both.”
While I applaud the bigwigs for trying to work together, I really wonder if a [...]
A post over at NewTeeVee discusses MTV likely embracing of the NBC-sponsored (I believe) web-video portal Hulu and their dislike of YouTube. Not much to the whole piece, except for this total gem:
““YouTube without us — what is there?” added Courtney Holt, executive vice president of digital music and media for MTV Networks’ Music & [...]
Nice little piece on a site about the PSFK conference that looks at two pieces in BusinessWeek (here, here) exploring, first, MTV’s marketing plans in the new media world and then examining the backlash on MySpace and other social sites from users tired of being bombarded with ads or being drawn into what first appears [...]
