I was listening to 89.9 FM in NYC last night and they were playing a tribute to jazz great Benny Goodman.
In introducing the next set of songs, the DJ said something pretty amazing. He said that the next four songs would be from “one of the most productive recording sessions in jazz history,” during which Benny Goodman and a small band including Gene Krupa on drums recorded fifty separate songs!
Now, I have not been able to confirm this online, and it was late and I wasn’t completely paying attention at first. If you want to do some digging, I believe the DJ said the date was June 6, but I can’t remember the year, and that the session took place in New York.
Anyhow, I am going to assume it was true if only to make the point that this is how artists succeed. There is so much discussion today about how the business of music or writing is breaking down and making it so hard for people to make a living pursuing these careers. The truth is that it has always been hard and the ones who truly make it do so regardless of the conditions of the economy or the state of the industry in which they work.
In Benny Goodman’s time, the real money was selling recordings to both make money and build audiences for live tours. So, what did Benny Goodman do to suceed beyond being very talented? He recorded FIFTY SONGS IN ONE DAY! How many aspiring garage bands do you know who are willing to make that sort of investment in time and energy?
Just as another example for this weekend post, take a look at Charles Dickens, a writer I don’t much enjoy but whose success is hard to question. Where did he get his first big audiences? Not from publishing a best seller but from what was really not much different from an earlier version of fictional blogging. He published his stories in increments, making sure to include lots of cliffhangers to keep ‘em coming back for more. While today we might think of Dicken’s work in terms of novels read in high school, during Dicken’s time he was likely very popular bathroom reading.
And there is nothing wrong with that. That was the best way for him, at that time, to reach his audience. He didn’t whine about the fact that people were reading his work in drips and dribbles or that they were being published in a magazine instead of a leather-bound volume (ok, maybe he did but it didn’t stop him), he wrote for his audience and he was rewarded.
As we move ever deeper into the digital age, a few things will always remain true:
1) If you are really talented and really driven you have a much better chance at reaching your goals.
2) If you think you “deserve” to be paid you will likely be disappointed in the results.
3) If you are able to give the audience what they want in a way that can be easily and affordably consumed you will probably have a hit on your hands.
Lots more will remain the same, too.
People will continue to tell stories and share them with others. People will continue to write and record music for others to hear. The detailed dynamics of how one is able to do this while being fed and clothed will constantly shift, but that’s just opportunity for those who are paying attention.