NewTeeVee has the inside scoop on the Association of National Advertisers and Forrester Research study on TV advertising:
“Of all the new formats the industry is eyeing, 65 percent of advertisers surveyed were looking to try ads in online shows, compared with ads embedded in VOD (55 percent), interactive television ads (43 percent) and ads [...]
A post over at NewTeeVee discusses MTV likely embracing of the NBC-sponsored (I believe) web-video portal Hulu and their dislike of YouTube. Not much to the whole piece, except for this total gem:
““YouTube without us — what is there?” added Courtney Holt, executive vice president of digital music and media for MTV Networks’ Music & [...]
Great review over on NewTeeVee of CNET’s latest video offering, Loaded. Sounds like they’ve made a classic mistake by trying to serve too many audiences they have missed them all.
“I can’t figure out who exactly the show is targeted at. Is it for the noob or the tech-savvy? Loaded is basically just someone reading the [...]
Over on NewTeeVee, there is a very thorough accounting of every single product placement, mention and inference that occurred in last weeks Project Runway. I’ll let you check out the post for the details but the final tally is 106 occurrences at an average rate of 2.5/minute.
Now, at first glance one might say, “Dear lord, [...]
I know, you were waiting desperately for the link to the J&J advertainments. Well, you can check one out right now via NewTeeVee
Now, they picked the story up from The Wall Street Journal (reg. req.) where I assume they also got the embed link for the video
My question, aside from why anyone would ever [...]
I like the folks at NewTeeVee and it is worth giving their review of ICN series 2/8 Life, a response to and satire of the MySpace series, quarterlife, a glance.
While I am still not a big fan of the web’s love affair with spoofs and satires I do think this project is being well produced [...]
Good piece in NewTeeVee about Morgan Spurlock’s new endeavor, Cinelan which is going to produce (and maybe acquire) 3-min doc vids and distribute them throughout the web.
“CINELAN, which launched at the Berlin International Film Festival, is looking to reach viewers on “sites they already frequent,” rather than serving as an aggregator or a destination, said [...]
