Can Print Be the Next Vinyl?

One of the more interesting trends in the music world is the “return” of the vinyl LP.  While sales of CD’s continue to fall in the face of digital downloads, vinyl LP sales continue to rise:

Consumers purchased 1.88 million new vinyl LPs in 2008, an 89 percent increase over 2007 and the highest sales volume recorded in the 17-year history of Nielsen SoundScan. Further, in good news for some physical retailers, two out of three vinyls LPs were purchased at independent record stores.    LINK

There are a number of reasons for this, but the most obvious is that the LP is a tangible object that can’t be easily reproduced and can only be shared through a physical, real-world exchange.  For true fans, the LP is a sort of badge of fandom, proof of just how much you love the band.  Compared to a digital download or a CD, the LP is a crafted thing, complete with large-scale artwork and often other inserts.

While it isn’t likely that LP sales will eclipse digital downloads anytime soon, it is also highly unlikely that the LP market will be undercut by piracy.

Could these same factors be a forecaster for the future of printed books and newspapers?  It is hard to imagine that these items, so easily digitized, will be able to maintain their current position on top of the mountain and we are already seeing the rapid decline of the newspaper business.

In the cases of both newspapers and books, it might be that their only hope in surviving over the long-term is to invest in elements that can truly not be pirated.  As David Eggars points out in a recent Salon interview:

I think newspapers shouldn’t try to compete directly with the Web, and should do what they can do better, which may be long-form journalism and using photos and art, and making connections with large-form graphics and really enhancing the tactile experience of paper. You know, including a full-color comic section, for example, which of course was standard in newspapers years ago, when you’d have a full broadsheet Winsor McCay comic. So we’ll have a big, full-color comic section, and we’re also trying to emphasize what younger readers are looking for, what directly appeals to them.     LINK

Now, I am not saying that comics section will save newspapers, but the point is to make the object something desirable to possess in physical form.

For the moment, we are going to see traditional publishers fight futilely to maintain the status quo but the ground is quickly falling away beneath them and it is going to take some innovative thinking about the value of printed matter to keep them in the game.

Michael Jackson SELLS 2.6 Million Digital Downloads

I’ve never really given much value to the absurd figures thrown around by the RIAA when it comes to revenue lost due to piracy.  Aside from being based on guesses and estimates, it always fails to take into account revenue generated due to the same piracy (increased sales for concerts, etc).

Most importantly, with iTunes going DRM-free and the general accessibility of legally accessible music on the rise, I just don’t believe that piracy is the real problem at all.

One good example of this is:

…based on preliminary sales numbers from Nielsen SoundScan, 2.6 million Michael Jackson (his work with Jackson 5 and the Jacksons included) digital downloads were sold in just one week.   LINK

Yup, even though Michael Jackson’s music is readily available on all the major torrent sites, it looks like most people just went ahead and paid to download the music.

Why? Well, first, they knew exactly what they were getting. Unlike trying out a new band and wishing you didn’t need to plunk down the better part of $20 just to check them out, everyone buying Michael Jackson tunes did so with full knowledge.  Second, they wanted it immediately and the truth is that, for the vast majority of computer users, the intricacies of bittorrent are just too complicated.

So, while I am sure plenty of people downloaded themselves some free Jackson this past week, it doesn’t look like they are going to bring down the whole system.