Viral Video – a guide

WillVideoForFood has posted a viral video cheat sheet.  I’m not sure he’s really talking about “viral” video but about how brands can create a distribute video online.  I like #3:

“Step 3: Let go. Your marketing message is critical to you, but if your content is driven by an advertising objective it’s at risk of being a flop. If you want to go viral, you’ve got to entertain first and promote subtly. There are countless case studies on this, and it’s an inarguable fact. If you buy media, your ads can be boring. But if you expect people to share your video, it better be entertaining, provocative, sexy, funny, outrageous or at least interesting.”

Read the whole thing here.

A Viral Marketing Primer

For everyone out there still not sure exactly how viral marketing works, PandemicLabs has put together a wonderful primer.  Highly recommended reading:

“This report is the first in a series which will discuss topics such as:

1. The Differences Between Viral Marketing and Traditional Marketing
2. How Not To Use Viral Marketing
3. The Power of an Engaged Consumer”

LINK TO PDF