Mandy Moore Has Little to Lose with Gain

It isn’t as if Mandy Moore had to fear selling out and letting down her fans by becoming an over excited shill for Gain detergent.  After visiting Gain’s new site dedicated to the tagline “Love at first sniff” – a phrase coke dealers have used for years – I’m left feeling oddly dirty.

The site features Mandy getting far too earnest about the first time she feel in love with the smell of Gain laundy soap.  Then she asks all of “us” to send in our stories of when we fell in love with the chemically-created odor Gain calls “Spring.”

Now, here’s the scary part – hundreds of people seem to have done just that!  Sure, they might win a Mandy Moore concert in their own hometown but come on!  Look at this map of stories:

Clearly, Gain has a bunch of snff-addicts on the Eastern-seaboard but they need to do some work on the center of this great nation.

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Cute Girl In T-Shirt Will Shill For Dollars

TechCrunch pointed me to GirlInYourShirt, a site that offers up the promotional services on one cute young woman who, for $75, will spend the day in your company t-shirt, posting vlogs, blogs and tweets all about you and your services.

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Is this the next wave of DIY PR?  Perhaps.  I guess the question is whether or not she has that much of an audience to begin with.  If not, it is unlikely to get much interest from promoters around the globe.