When Viral Goes Wrong – A Saatchi & Saatchi Case Study

Sure, we all know it is hard to make oneself heard on the internet with all the noise and porn and out there.  So, when you pay a big agency like Saatchi&Saatchi to launch your product online you expect something pretty impressive.

I’m sure that the makers of Hot Tub Snacks were hoping for when they brough S&S on board.  Here’s what they got:

[youtube=http://www.youtube.com/watch?v=_8vlAbA3nYc&hl=en]

Is there something sort of funny/compelling about this video?  Sure.  But at the same time it feels wildly insulting on a whole range of levels (calling someone a “retard” is pretty schoolyard) it also does little to make we want to try their snacks

You can see more of these videos at the HotTub site (warning: auto-resizes your browser)