It has never been hard to find Monty Python clips on YouTube. With a pretty geeky fanbase that seems to renew itself with each generation, that’s not very surprising.
Sure, all that material is copyrighted but the MP gang let it go. For a while. Now they want to fight back and gain some control over their online library. If they were anything like RIAA, they would start by identifying their biggest fans, the ones so excited about a long defunct sketch comedy group that they take time to post their clips, and scare ths crap out of them with legal threats and law suits.
Happily, they’re not RIAA, so this is Monty Python’s approach:
[youtube=http://www.youtube.com/watch?v=OGqX-tkDXEk&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&fs=1]
Well played, gentlemen. Well played.
I think Amy Poehler is awesome. She’s funny, creative and seems like an all-around good person. When I read that she was developing a web series for young girls I thought it sounded like a fine idea – maybe a bit high-minded but worth rooting for.
Unfortunately, after seeing the first episode, I am pretty troubled.
For starters, the sponsor is Barbie by Mattel – not exactly a great role model for young girls hoping to make a difference in the world. Making matters even more confusing, the pre-roll ad is a sort of Barbie nostalgia thing aimed squarely at grownups, not young girls.
Once I watched the video I was even more confused. The whole thing looks like it was filmed on the set of Charlie Rose, with stark black background, round table and Amy, dressed a bit like a flight attendant doing a very talking interview with a cute little girl who writes ghost stories. And it’s 7 minutes long.
I guess I just don’t get what will appeal to young girls here. Sure, seeing people like yourself in a video is cool but there is nothing here to hold the attention of a ten-year-old.
See for yourself…
[vodpod id=ExternalVideo.747886&w=425&h=350&fv=configFileName%3Dhttp%3A%2F%2Fwww.onnetworks.com%2Fembed_player%2Fvideos%2Fsmart-girls-at-the-party%2Fcameron%3Ftarget%3Dsite]
So, Strike.TV launched this week. Founded during the WGA strike as a place for Hollywood creatives to flex their muscles, the site is now home to a huge list of original short-form web shows featuring everyone from SNL’s Kristen Wiig to TV vet Bob Newheart.
That would be big news except that it isn’t. Having been up now for over a week I can tell you this much: not one single person in my life has mentioned a single one of these shows. Why? They had no idea they existed.
This is the big failure right now in online original video – nobody is bothering with true marketing. You would never launch a show on NBC without marketing so why does everyone thing they can launch a show online, where it is noisier and more crowded (and one click away from porn!), with no marketing?
Viral is a myth. Want proof? Ask your friends if they’ve seen that new show from the people who bring you THE OFFICE (“House Poor”). Spoiler Alert: They haven’t.
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November 19, 2008 5:53 pm | 
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