While Coca Cola Company has been doing an ok job keeping the ad off of YouTube, below is proof that getting something off the internet is about as easy as stirring your cream back out of your coffee.
That’s via the Russian site TopNews and was the fourth link on a Google video search for “Banned German Sprite Ad.”
I hope Coca Cola is glad they’ve wasted all those resources on a fools errand when they could have been laughing it off and soaking up the free publicity.
I have mentioned in the past that I am baffled by the poor use of the ad space offered via Hulu.
Unlike standard TV ads, ads of Hulu simply cannot be skipped. That alone makes them valuable. Combine that with what is reportedly very cheap time and I am left wondering why I see so many spots filled with PSA’s and Feed-The-Children pleas.
Now Pepsi is trying a very clever approach to some selective media buys on Hulu:
The 15-second ads promote “Pepsi Throwback,” a beverage launched in April to tap into the nostalgia market. It features packaging reminiscent of ’70s designs — and uses real sugar like the soft-drink recipe did 40 years ago.
Pepsi is running the commercials, beginning today, with vintage fare on Hulu like Hill Street Blues, Battlestar Galactica and The Mary Tyler Moore Show. LINK
This is such a smart use of what I am sure is the cheapest ad time available on Hulu and is a great example of using the power of the digital age to enhance a retro message.