March 27, 2008
TechCrunch SO Wrong on TV Ads
Today on TechCrunch Erick Schonfeld explored what he believes will be the answer to save TV advertising:
“We have a long way to go, but it boils down to two things: 1) replacing 30-second commercials on TV with relevant ad overlays that pop up at exactly the right moment during a show, and 2) automating the [...]