I love this post on AdRants about the latest “make our ad, win a prize” contest (this one’s sponsored by Budget). Probably due to the growing number of these sorts of contests the money is growing, with this contest offering a grand prize of $25,000.
Which drove AdRants to say:
“Come on people! This is easy money! [...]
Ok, Judge Wapner is actually still alive but he’s definitely getting on in years.
The point is that The People’s Court (man, that show has been on forever!) has created a pretty neat little online version of the show called People’s Court Raw.
According to ReelPop:
“The site exhorts pairs of viewers to upload their arguments — my [...]
Mashable has word on a the latest entry into the video distribution game - WildScreen:
“Aimed at filmmakers, Wildscreen is also hoping to entice users in with the offering of full ownership of the channel, including 100% of the ad revenue going directly to that operator of the video channel. With no upload limitations or revenue [...]
There is a quick note over on AdRants about the latest UGC campaign:
“Step on over to Upromise’s Tuition Tales (great name) for a glimpse at videos created by students seeking $25,000 to cover college costs. Over the past 12 weeks, a field of hundreds has been narrowed to ten finalist. The winner will be chosen [...]
AdRants has a look at the continued success of Dove in their online campaigns. Their latest campaign, launched during the Academy Awards, asked women to make and rate their own commercials for Dove products.
As opposed to much of the younger-targeted UGC campaigns we’ve seen in the past, these ads retain much of the Dove brand’s feel. “In [...]
There is a story over on Vallywag about the growing trend of Al-Queda “UGC” videos:
“Al-Qaeda’s propaganda wing, al-Sahab, produced 16 Web videos in 2006. Last year, that number jumped to 74. Now al-Queda is recruiting “geek jihadis“: adherents handy with portable generators, laptops, and video-editing software.”
This is a scary, if not particularly surprising trend. Every silver lining [...]
So AdRants led me to this new contest being run by Schick razors. It’s basically yet another UGC campaign to get people to send in videos showing why they think this razor is great. There is a $25K prize.
While there is nothing especially noteworthy about this I was somewhat surprised to discover exactly TWO entries [...]
Yahoo has relaunched their video site, Yahoo Video, with a combination of UGC and “exclusive” content that looks to be repurposed film and tv stuff.
Not sure what Yahoo hopes to achieve by this, um, move. It feels like YouTube has this world well in hand and unless Yahoo is planning to offer some sort of [...]
