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Posts tagged: veoh

Veoh – That Site That Isn’t YouTube. Nope, not that one, the other one…

It’s not easy not being YouTube if you are in the online video distribution game.  Veoh, one of the many also-rans, is certainly showing signs of life and some of those signs are pretty interesting, indeed.

“The average viewer now consumes more than 1 hour, 37 minutes per month – the most time spent per month on any video site and twice as much as time spent on YouTube”

“– The average video view length on Veoh.com is now more than 10 minutes per video – up from six minutes the previous quarter - indicating an increasing viewer interest in episodic, long form content.”

While their total viewership is still lightyears behind YouTube these numbers bode well, if not for Veoh, than for online video viewership in general.

One grain of salt to take with this – these figures “are from the company’s internal systems and reflect the 3-month period from January 1, 2008 to March 31, 2008.”

(via)

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categories Uncategorized | admin | datetime April 18, 2008 8:17 pm | comments Comments (0)

Brightcove (and others) End “Sell” Option

Yesterday, I had a lovely meeting with a programmer from Veoh.  Among other things she was telling me that they were phasing out the option for users to “sell” downloads of their videos.  She told me that upper management thought that users would be upset by this but, as she suspected, nobody cared at all.

Now comes news (via NewTeeVee) that Brightcove is taking a similar approach:

“On July 31, 2008, we plan to discontinue the Pay Media (Beta) functionality within Brightcove.

The Pay Media functionality allows publishers to rent or sell their content directly to consumers. Since its beta release in January 2007, less than 1% of our customers have tried the feature and an even smaller percentage of our customers use it routinely. Given the minimal adoption of Pay Media and the feedback we have received from the market, we are going to discontinue this beta functionality.”

Looks like most folks have realized that there is less to be gained trying to sell video to the end-user than there is to be gained in exposure giving the video away for free (or a rev share from ads).

Users are just not interested in paying a per-download fee to check out the latest kickintheballs video.

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categories Uncategorized | admin | datetime April 17, 2008 2:24 pm | comments Comments (0)

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