Sure, we all know it is hard to make oneself heard on the internet with all the noise and porn and out there. So, when you pay a big agency like Saatchi&Saatchi to launch your product online you expect something pretty impressive.
I’m sure that the makers of Hot Tub Snacks were hoping for when they [...]
The next pretty big web series on the launch pad this week is ViralCom, from the early web wonders Joey and David.
Tilzy had a chat with the creators and a mixed (p)review of the trailer.
“The premise is clever, but not altogether novel. Brooklyn-based Black20’s series net_work debuted in early 2007, depicting the company’s insides as [...]
Car blog Jalopnik has gotten the “exclusive” rights to a BMW-produced mockumentary about the townfolks of German village Oberpfaffelbachen and their attempt to build a ramp that will launch a car from there to San Francisco.
BMW was one of the early-adopters when it comes to making pretty great entertainment that also serves as effective advertising. [...]
I’m really digging a new feature over on NewTeeVee call Will It Spread. Not only is it a funny play on the web-sensation Will It Blend, but the idea behind it provides plenty of fodder for discussion.
Each post features a new video to hit the web and tries to guage the video’s potential to “go [...]
Nalts has revised his early viral video cheat sheet. This time he’s done away that baloney he was shoveling last week. Now we get some truth. For instance:
“Steal an idea that works. That “Evolution of Dance” thing was popular. Get MC Hammer to remake it. He’s coming back again.”
See the whole list here.
WillVideoForFood has posted a viral video cheat sheet. I’m not sure he’s really talking about “viral” video but about how brands can create a distribute video online. I like #3:
“Step 3: Let go. Your marketing message is critical to you, but if your content is driven by an advertising objective it’s at risk of being [...]
For everyone out there still not sure exactly how viral marketing works, PandemicLabs has put together a wonderful primer. Highly recommended reading:
“This report is the first in a series which will discuss topics such as:
The Differences Between Viral Marketing and Traditional Marketing
How Not To Use Viral Marketing
The Power of an Engaged Consumer”
LINK TO PDF
Jessica Fertitta, of Politickle pointed me to the Clinton campaign’s latest attempt at “viral” video. (they even have their own channel on YouTube!) In it, a group of “hipsters” reminisces of the brief time when Hillary rocked it as their lead singer/guitar player.
I could go into a long discussion of why this video is a [...]
