NewTeeVee is reporting about another entrant into the web video metrics game. If web video is going to become a serious advertising venue than the metrics have to improve.
“…a raft of new companies like TubeMogul and Visible Measures have launched in the past few months, joining companies like Brightcove, which has been providing this with [...]
William Morris is one of the oldest talent agencies in the land so the fact that they’ve set up a multi-million-dollar fund to invest in online companies is a small sign that this isn’t another bubble.
According to the NYT:
“On Monday, the William Morris Agency, the Hollywood talent shop, will announce that it is teaming [...]
LostRemote has a brief look on the latest restrictions the MLB is placing on websites in terms of what sorts of pro baseball footage they are allowed to distribute.
It sounds like an extremely rigid and mean-spirited set of guidelines that are meant to ensure people are forced to go to the official MLB site for [...]
So, I had an interesting comment regarding my Girls Rule the Web post in which the question is raised:
“So, my question is, and I don’t think the article answered it, while young women are making a heck of a lot of “noise” is the proportion of quality content from them greater than, less than or [...]
Steve Bryant at the ReelPopBlog has a pretty interesting look at the relationship between what’s on the web and what’s on the screens.
“The Net’s challenge (and the studios) is to build off the Web’s chatter. To use the high-frequency, low amplitude buzz as constructive interference. Not just try to create viral videos, but to build [...]
The New York Times has a long and informative article challenging the common assumption that creating web-content is a male-driven world.
“Research shows that among the youngest Internet users, the primary creators of Web content (blogs, graphics, photographs, Web sites) are not misfits resembling the Lone Gunmen of “The X Files.” On the contrary, the cyberpioneers [...]
AdAge (reg. req.) has some commentary on magazines attempts to incorporate web video on their sites. I was shocked to learn that it seems they are doing a pretty poor job.
“…it dawned on me just how screwed most of these magazine companies really are. In their rush to cash in on web video, most seem [...]
Post on MediaWeek looks at a new research study conducted by comScore and the Havas Media-owned digital agency Media Contacts.
“During a keynote address delivered on Wednesday in New York, Media Contacts’ vp, U.S. director of research & insights Jarvis Mak, said that the most active segment of Internet users still accounts for the vast majority [...]
Over on the comedy review blog Dead-Frog there is a positive review of MyDamnChannel’s latest offering, “Horrible People.” Obviously, the opportunities presented by the show’s name are ripe for the critic, but Dead-Frog steers clear.
I watched the video and while I thought there were some good laughs, much like 2/8 Life this is still just [...]
