NewTeeVee has started an interesting discussion regarding how many episodes to release when launching a webseries:
“Sci-Fi, drama, even sitcoms are based on character development and plot — not jokes. When you’re telling stories in 2 to 5 minute increments, it’s hard to provide enough elements to get people hooked with just one episode. So how [...]
There’s been lots of talk about the return of live, in-show ads in a number of talk shows including Conan O’Brien, Jay Leno and Ellen Degeneres and now networks like NBC are making it clear that their new slate of webisodes will include a new degree of product integration beyond just simple brand placement.
What will [...]
Plenty of folks writing about the 1-year anniversary of the Will Ferrell-backed web video site FunnyOrDie. After leaping into peoples hearts and minds with The Landlord viral video the numbers for the site have sunk back down to earth.
The latest figures show just over 500,000 total unique viewers for the month of March - down [...]
It’s not easy not being YouTube if you are in the online video distribution game. Veoh, one of the many also-rans, is certainly showing signs of life and some of those signs are pretty interesting, indeed.
“The average viewer now consumes more than 1 hour, 37 minutes per month - the most time spent per month [...]
Over on CNet they have a few words from director Doug Liman (Swingers, Bourne Identity) about the state of entertainment on the web:
“The reality is that the quality content isn’t there yet,” Liman said in an interview following the speech. “It’s no different than going to Sundance (Film Festival) this year and people saying, ‘The [...]
News from Variety that NBC plans to create original web content based around some of their existing shows:
“Net announced plans to run original “Heroes,” “Chuck” and “The Office” webisodes beginning in July. Net also announced a “30 Rock” online initiative — dubbed “30 Rock 360″ — that mirrors web platforms for “The Office,” “Heroes” and [...]
AdWeek has all the details on Microsoft’s pretty aggressive move into the world of original online episodic video. They already announced a partnership with a Hollywood producer for shows to be streamed on the XBOX and now this:
“Among the new series to come out of MSN’s Branded Entertainment group are In Need of Repair, a [...]
NBC is stepping up the plate and announcing three fairly significant-sounding original web series. According to NewTeeVee:
“Fears, Secrets and Desires is the peacock’s exclusive new original series. Think of it as a video version of PostSecret. Viewers can submit their fear, secret or desire and NBC will select certain posts to be creatively interpreted for [...]
The webs are abuzz (here, here) with news that the original LonelyGirl15, Jessica Lee Rose, is set to star in her next web series, Blood Cell:
“3:30am (Los Angeles): Julia is jolted awake by the howl of her cellphone; a video message from her best friend, Susan. Her eyes are swollen from crying. Her upper lip [...]
Well, they’re not actually going back to embracing their original short-form bedrock, the music video, but MTV has announced a small slate of short-form programming that will be distributed across a variety of platforms.
According to the Hollywood Reporter:
“Brian Graden, president of entertainment at MTV Networks Music Group, said the slate is part of the network’s [...]
