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Posts tagged: whole foods

Free Advice for Whole Foods

Whole Foods in the Time Warner Bldg
Image by Susan NYC via Flickr

I was at Whole Foods today, the incredibly crowded one in the Time Warner Center, and noticed that there were ads running on the screen next to the display of the items I purchased.

For just a moment, it looked like the ads were actually related to what I was buying.  I quickly noticed this was not the case but that there were just five or six ads in rotation.

Strikes me as a huge missed opportunity.  There they are scanning every item I am buying so how hard would it be to have that information cross-referenced with the available ads and run ads that actually related to what I was buying.

Sure, I am done shopping for today but what a perfect time to plant an idea in my head for next time.

So, Whole Foods, link that scanner to the ad-delivery program and you might increase those sales in these tough times for no additional cost.

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categories Uncategorized | admin | datetime January 11, 2009 11:47 pm | comments Comments (0)

Whole Foods Tries Green Video

Whole Foods spent March holding in-store and online auditions for teen hosts for a new series of videos about kids and the environment.

This month they will begin to roll out the results.

I watched a handful of the current videos and while it feels like their heart is in the right place it doesn’t strike me as very entertaining – like lots of “kid-news” stuff, it is too much like a simplified 60 Minutes than a truly youthful and innovative approach.

[youtube=http://www.youtube.com/watch?v=eCNMTTRKSV4&hl=en]

There is nothing wrong with this sort of video but I fear it is something the adults will go around feeling real good about but that the kids aren’t especially going to watch it.

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categories Uncategorized | admin | datetime April 1, 2008 9:15 pm | comments Comments (0)

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